Privacy Negotiations enhance Data Collection for CRM
نویسنده
چکیده
The application of Privacy Negotiation Techniques alleviates the PrivacyPersonalization trade-off by reconciling consumers' quest for Privacy with the service providers' personalization efforts. The kind and amount of personal data to be disclosed is individually settled. By applying the mechanisms of privacy negotiations to data collection for customer relationship management purposes, drop out rates can be reduced. The service provider strategically designs the negotiation settings and includes external sources in the data acquisition process. This paper describes the service provider's tasks when designing a successful negotiation scheme and provides two examples of use in telecommunication industry.
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